Privacy Policy

1. Information We Collect

1.1 Account Information

When you create an account or make a purchase, we collect your name, email address, password (stored in hashed form), and billing/shipping address.

1.2 User Content

When you use our video creation tools, we collect the photos, videos, audio files, text (pet names, dates, tribute text, opening/closing phrases), and other materials you upload or enter (“User Content”).

1.3 Payment Information

Payment processing is handled by our third-party payment processor (currently Stripe via WooCommerce). We do not store your full credit card number. We may receive and store truncated card details (last 4 digits, expiration date) and transaction records for billing and support purposes.

1.4 Usage Data

We automatically collect certain information when you use the Services, including:

• IP address, browser type, device type, operating system
• Pages visited, time spent, referring URLs
• Feature usage analytics (e.g., wizard steps completed, viewport size, mobile detection)
• Session identifiers and timestamps

1.5 Cookies & Tracking Technologies

We use cookies and similar technologies including:

• Session cookies to maintain your login state and video creation progress (14-day expiry)
• Google Analytics 4 for website analytics and usage insights
• WordPress/WooCommerce cookies for cart and checkout functionality
• Local storage for interface preferences (e.g., banner dismissal)

1.6 Guest Sessions

If you use the Services without creating an account (e.g., starting a free draft), we collect a guest session identifier, IP address, user agent, and optionally your email address if you provide it for draft reminders.

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain the Services, including rendering your videos and hosting Memorial Pages
• Process payments and fulfill orders (including physical keepsakes via third-party fulfillment)
• Send transactional communications (order confirmations, video status updates, draft reminders)
• Improve and develop the Services, including analyzing usage patterns and troubleshooting
• Detect, prevent, and address fraud, abuse, and security issues
• Comply with legal obligations

We do not train any AI models on your personal User Content or Generated Videos. AI features (e.g., suggested tribute text) use third-party models that process prompts in real time without retaining your personal data for training.

3. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, our legal bases for processing your personal data include:

• Contract Performance: Processing necessary to provide the Services you requested
• Legitimate Interests: Improving our Services, preventing fraud, ensuring security
• Consent: Where you have given explicit consent (e.g., marketing emails, draft reminders); you may withdraw consent at any time
• Legal Obligation: Processing required to comply with applicable laws

4. Sharing of Information

We share your information only with third-party service providers who assist us in operating the Services, and only to the extent necessary. These providers are contractually obligated to protect your data and use it only for the purposes we specify. Our current service providers include:

• Amazon Web Services (AWS) — cloud infrastructure, video rendering, job queue processing
• Google Cloud Storage (GCS) — media file storage (photos, videos, audio)
• Stripe (via WooCommerce) — payment processing
• Printful — physical product fulfillment and shipping
• Google Analytics — website analytics
• Pusher — real-time video rendering status updates
• Google Gemini AI — AI-assisted tribute text suggestions (prompts only, no data retention)
• Google Fonts — font delivery

We do not sell your personal information. We do not share your personal information for third-party advertising purposes.

5. International Data Transfers

Your data is processed primarily in the United States. If you are located outside the United States, your information will be transferred to and processed in the U.S. We use Standard Contractual Clauses or equivalent safeguards where required to ensure adequate data protection for international transfers.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Services. Specific retention periods:

• Account data: Retained while your account is active and for a reasonable period after deletion for legal and business purposes
• Billing records: Retained for a minimum of 7 years to comply with tax and accounting obligations
• Analytics data: Anonymized or deleted after 90 days
• Guest session data: Automatically purged after the session expiry period (14 days)
• User Content & Generated Videos: Retained while your account is active; may be deleted upon account termination, service discontinuation, or at our discretion with reasonable notice

7. Your Privacy Rights

Depending on your location, you may have the right to:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate personal data
• Deletion: Request deletion of your personal data (subject to legal retention requirements)
• Data Portability: Request a machine-readable copy of your personal data
• Opt-Out: Opt out of marketing communications at any time via the unsubscribe link in emails or by contacting us
• Restriction: Request restriction of processing in certain circumstances

To exercise any of these rights, please contact us at privacy@petvideomaker.com. We will respond to your request within 30 days (or sooner where required by law).

California Residents (CCPA/CPRA)

We do not sell or share (as defined by the CCPA/CPRA) your personal information. California residents have additional rights under the CCPA/CPRA, including the right to know, delete, correct, and opt out. To exercise these rights, contact us using the information below.

Nevada Residents

Nevada residents may opt out of the sale of personal information. We do not currently sell personal information as defined under Nevada law.

8. Cookies & Tracking Technologies

You can manage your cookie preferences through our cookie consent banner (where applicable) or through your browser settings. Note that disabling cookies may affect the functionality of the Services (e.g., login sessions, checkout). Most browsers allow you to block or delete cookies via their settings menu.

9. Security

We implement industry-standard technical and organizational safeguards to protect your personal information, including encryption in transit (TLS/SSL), encrypted storage for sensitive credentials, and access controls. However, no method of electronic storage or transmission is 100% secure. We cannot guarantee absolute security and are not responsible for unauthorized access resulting from circumstances beyond our reasonable control.

10. Children’s Privacy

The Services are not directed to children under the age of 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If we discover that we have inadvertently collected data from a child under the applicable age, we will promptly delete it. If you believe a child has provided us with personal information, please contact us immediately.

11. Third-Party Links

The Services may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page and update the “Last Updated” date. Where required by law, we will notify you of material changes via email or a notice on the Services.